WJLA Drama Sparks Debate on Breast Self-Exams. WJLA's Kicking Up a Debate WJLA recently played two nightly segments dedicated to breast self-exams, baring all in a hope to educate women, they said--not boost ratings. As bloggers debate on whether or not this was a smart move, more people are also asking whether or not these exams are even needed. With an adult viewership of 58% women, station manager Bill Lord said that WJLA's choice to show the bare-breasted tutorials was providing an important service to women who do not know how to check their breasts. "In talking to women, we found out there really weren't a lot of women who knew how to do self breast exams," he said. Now many reports are claiming that these examinations aren't even necessary. "Many cancer researchers and doctors say there's no evidence that careful monthly self-exams actually save lives... Read more: http://tinyurl.com/ydga2rv
